If you are an Internet Marketer, you probably heard about Viral Marketing. It is often considered as the word-of-mouth on the Internet though you are not literally using your mouth to spread word about it. The term Viral is also synonymous to “Spread” which is also linked to something called a good virus. As all of you know, viruses spread like crazy especially when your computer is already infected. The same principle is used for viral marketing – to spread word about a company, product and services like a virus.
One of the most effective types of viral marketing is the use of ebooks for marketing purposes. If you are reading books from libraries or bookstores, these e-books are the same but you can only read it on the computer or any kind of handheld device with readers.
These ebooks look so simple but they are one of the most effective ways to get more traffic to your site and probably, get more clients and customers in the future. So what are the things that you need to do to fully utilize the benefits of using E-books for viral marketing?
You might be shocked on this revelation since ebooks can also be considered as actual books on the real world. However, they are easier to create unlike the books that need to be published. As a matter of fact, you do not need to be a professional writer or editor to create an ebook. The content can be simple information about important facts on your niche market or product. You must keep in mind that the topic must be directly related on your niche or product. You can also try to look for topics that can easily get the attention of the readers.
The Format of the Ebook
You can convert your work into an EXE file, PDF, HTML, DOC or TXT but the recommended format to use is PDF because it is usable to both Windows and Mac. You must always consider the format that can be used by a wider audience. Do not make a gamble in using other formats that may not be opened on other computers or gadgets. PDF files are also compatible to handheld devices so they are the perfect choice.
Circulate Your EBook
After creating your E-book, the next last step is to allow it to circulate on the Internet. You can make use of document sharing sites and social networking sites like Facebook, Twitter and more. You can also use it to get names and emails from people without forcing them. However, make sure that you distribute your ebooks for free through the use of giveaway rights. Your goal is to gain as wider audience as possible for your business through this method.
You also need to allow the people to rebrand your ebooks so they will easily circulate on the web. After rebranding, they will give it away and it will be great for your online business. This is a particularly powerful tactic as by providing your readers with the ability to rebrand – for example by inserting a link to their web site or their affiliate link to one of your products or services – you are also providing them with an incentive to give your ebooks away and circulate widely which In turn helps to attract traffic and potential clients to your own web site.
When you start to create and distribute your own ebooks, or next time you produce one, bear these tactics in mind to help spread your products virally over the internet. Finally, be sure to insert details of your own web site, contacts details and other relevant information about your business in each of your so readers and potential customers to easily contact you.